9 Reasons Why It Will Be Summer of Ice Cream, Soft Serve in New York

Ice cream and soft serve places will be working overtime in the Big Apple.

"Ice cream solves everything" is the motto at Brix Haus.

Kat Odell

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Isn't every summer the summer of ice cream?? The answer: yes

But every year there's something new to celebrate in the world of frozen treats. This season, one that's forecast to be hotter than ever, that's soft serve. The swirled dessert will be flowing out of machines across the city in a variety of weird and wonderful flavors. Take Nick Morgenstern, who has turned his eponymous Lower East Side ice cream parlor into a soft serve only spot called Morgenstern's Bananas where his dairy-free options include salted peanut butter and sumo yuzu. (The ice cream expert also teamed up with the new hospitality platform Blackbird, to give extra toppings gratis, to members.)